Our negative thoughts are valuable messages to us about our deeper fears and negative attitudes. These usually are so basic to our thinking and feeling that we don't realize they are beliefs at all. We assume that they are simply "the way life is." We may be consciously affirming and visualizing prosperity, but if our unconscious belief is that we don't deserve it, then we won't create it. Once we become aware of our core negative beliefs, they begin to heal.
Shakti Gawain (2010). “Reflections in the Light: Daily Thoughts and Affirmations”, New World Library