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Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.

Simon Mainwaring
Media, Engagement, Metrics
"How Social Media Can Destroy Your Business And What You Can Do About It" by Simon Mainwaring, www.fastcompany.com. June 6, 2011.
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.