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Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.

"Getting the Best Leaders Takes More Than Money" by Simon Sinek, www.huffingtonpost.com. March 18, 2010.
Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.