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The ability to subordinate an impulse to a value is the essence of the proactive person. Reactive people are driven by feelings, by circumstances, by conditions, by their environment. Proactive people are driven by values - carefully thought about, selected and internalized values.

Stephen R. Covey (2015). “The Stephen R. Covey Interactive Reader - 4 Books in 1: The 7 Habits of Highly Effective People, First Things First, and the Best of the Most Renowned Leadership Teacher of our Time”, p.98, Mango Media Inc.
The ability to subordinate an impulse to a value is the essence of the proactive person. Reactive people are driven by feelings, by circumstances, by conditions, by their environment. Proactive people are driven by