Authors:

It's not enough to have values without vision ; you want to be good, but you want to be good for something. On the other hand, vision without values can create a Hitler . An empowering mission statement deals with both character and competence; what you want to be and what you want to do in your life.

Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill (1995). “First Things First”, p.113, Simon and Schuster
It's not enough to have values without vision ; you want to be good, but you want to be good for something. On the other hand, vision without values can create a Hitler . An empowering mission statement deals with both