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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

"Steve Jobs: `There's Sanity Returning'". Bloomberg interview, www.bloomberg.com. May 25, 1998.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.