Let me put it bluntly: anyone who says that money isn't important doesn't have any! Rich people understand the importance of money and the place it has in our society. On the other hand, poor people validate their financial ineptitude by using irrelevant comparisons. They'll argue, "Well, money isn't important as love." Now, is that comparison dumb or what? What's more important, your arm or your leg? Maybe they're both important.