The great goal of the backlash is to nurture a cultural class war, and the first step in doing so, as we have seen, is to deny the economic basis of social class. After all, you can hardly deride liberals as society's "elite" or present the GOP as the party of the common man if you acknowledge the existence of the corporate world - the power that creates the nation's real elite, that dominates its real class system, and that wields the Republican Party as its personal political sidearm.
"What's the Matter with Kansas?: How Conservatives Won the Heart of America". Book by Thomas Frank, April 1, 2007.