Authors:

The marketplace measurement in politics is something called an election. It's a pretty good barometer - it's transparent, it's numerical, it's objective. It gives you a pretty good measure of what your customers think of you. And in 2006 and 2008, the marketplace was telling the Republicans, We prefer the products and services of your competitors. And so when you're losing market share, you step back and say, What can we do differently?

Source: www.esquire.com
The marketplace measurement in politics is something called an election. It's a pretty good barometer - it's transparent, it's numerical, it's objective. It gives you a pretty good measure of what your customers think