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I think that big, sort of theatrical relaunches tend to set you up for failure and hype.

Tina Brown
Thinking, Hype, Bigs
"Tina Brown: Newsweek Relaunch Will Be Quiet And Austere" by Jack Mirkinson, www.huffingtonpost.com. February 21, 2011.
I think that big, sort of theatrical relaunches tend to set you up for failure and hype.