Authors:

Audiences crave something they've never seen before. That's what they want. They want to be dazzled. They want to go in either to have their expectations blown out of the water, or have no expectations and are dazzled by the decisions that we filmmakers made.

"Tom Hanks and Halle Berry Talk CLOUD ATLAS, Playing Multiple Roles, Moving Between Directors and Time Periods, Fear of Failure and the Collaborative Process". Interview with Christina Radish, collider.com. October 23, 2012.
Audiences crave something they've never seen before. That's what they want. They want to be dazzled. They want to go in either to have their expectations blown out of the water, or have no expectations and are dazzled