Authors:

Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that "Nova" in Spanish translates to "no go." Not the best name for a car... anywhere "no va."

"Tom Waits Spills the Beans to Tom Waits". Interview with Joan Anderman, www.boston.com. May 22, 2008.
Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that Nova in Spanish translates to no go. Not the best name for a