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Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.

Travis Morrison
Media, People, Musician
"The Dismemberment Plan". Interview with Lindsay Zoladz, pitchfork.com. June 27, 2013.
Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.