Creativity is more about taking the facts, fictions, and feelings we store away and finding new ways to connect them. What we're talking about here is metaphor. Metaphor is the lifeblood of all art, if it is not art itself. Metaphor is our vocabulary for connecting what we are experiencing now with what we have experienced before. It's not only how we express what we remember , it's how we interpret it - for ourselves and others.
Twyla Tharp, Mark Reiter (2003). “The Creative Habit: Learn It and Use It for Life”, Simon and Schuster