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The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.

Usain Bolt
Track, Trying, Fields
"Usain Bolt talks secret post-season parties, fame and the fear of losing". Interview with Alastair Campbell, www.gq-magazine.co.uk. August 15, 2016.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.