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Associative indexing, the basic idea of which is a provision whereby any item may be caused at will to select immediately and automatically another. This is the essential feature of the Memex. The process of tying two items together is the important thing.

Vannevar Bush (1946). “Endless horizons”
Associative indexing, the basic idea of which is a provision whereby any item may be caused at will to select immediately and automatically another. This is the essential feature of the Memex. The process of tying two