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The shape is the most important to me because it is what really matters and what's really missing in the market. Anything else is easier.

Beth Ditto
Missing, Important, Shapes
"Talking to Beth Ditto About Her New Fashion Collection: "Don't Wait For Things to Change for You, Change It Yourself"". Interview with Clementine Desseaux, www.huffingtonpost.co.uk. February 16, 2016.
The shape is the most important to me because it is what really matters and what's really missing in the market. Anything else is easier.