He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.
![He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts](http://cdn.quoteddaily.com/images/w-edwards-deming/he-that-expects-to-quantify-in-dollars-the-gains-that-will-accrue-to-a-company-year-by-year-for-a.jpg)