Design and the urgency to preserve it - not as a museum relic, as a living experience. And for me, something that lives alongside mass-produced goods. I'm not saying get away from it. My battle is there is a marketplace for what people wear and what they eat and care about how things are made and not just that they were made, and that's the core focus. I know where things come from, I know their families. I do that throughout my life - I know who makes my suits, and I know where my eggs come from. Everyone and everything is accounted for and has accountability.