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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

William McDonough
Trying, Be Good, Earnest
William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.177, Macmillan
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.