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The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.

William Stanley Jevons
Pain, Cost, Economics
William Stanley Jevons (1970). “The Theory of Political Economy”, Penguin (Non-Classics)
The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.