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A company needs to have good business reflexes, to be able to marshal its forces in a crisis or in response to any unplanned event.

Bill Gates
Events, Needs, Able
Bill Gates (2009). “Business @ the Speed of Thought: Succeeding in the Digital Economy”, p.19, Hachette UK
A company needs to have good business reflexes, to be able to marshal its forces in a crisis or in response to any unplanned event.