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Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

"A New Approach to Capitalism in the 21st Century". Remarks by Bill Gates, Chairman, Microsoft Corporation, World Economic Forum 2008 in Davos, Switzerland, news.microsoft.com. January 24, 2008.
Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was