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If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

Biz Stone
Hate, People, Passionate
"To Tweet or Not to Tweet". Interview with Maureen Dowd, www.nytimes.com. April 21, 2009.
If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.