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The normal press cycle is to put a company on a pedestal and then knock it down. It's much more interesting that way.

Biz Stone
Interesting, Pedestal, Way
"Twitter Cofounder: 'We're Long Overdue To Be Knocked Down By The Press'" by Nicholas Carlson, www.sfgate.com. April 15, 2011.
The normal press cycle is to put a company on a pedestal and then knock it down. It's much more interesting that way.