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You have to have a product or service that offers customers a unique advantage over the competition. Some people think it has to be price, but only one person can have the lowest price, and the person with the lowest price isn't necessarily the most successful.

Cameron Johnson
Successful, Unique, Thinking
"Serial Entrepreneur Cameron Johnson Shares Success Secrets". Interview with Deborah Jeanne Sergeant, homebusinessmag.com. December 12, 2015.
You have to have a product or service that offers customers a unique advantage over the competition. Some people think it has to be price, but only one person can have the lowest price, and the person with the lowest