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  4. Carol Roth
  5. Before you can pick a social-media strategy, you have to...

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Carol Roth
Thinking, Media, Giving
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'