Authors:

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

"Why Short Advertising Copy Does NOT Sell More" by Ira Kalb, www.businessinsider.com. May 28, 2013.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.