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Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.

Charley Pride
Country, Mtv, Moguls
Charley Pride, Jim Henderson (1994). “Pride: the Charley Pride story”, William Morrow & Co
Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.