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If Mad Men had taken place in the '90s it would have been just as believable. But the fact is that was the perfect storm and with the fashion and the sets and the writing and the actors it just all made sense and it just was one of those things that you can't explain.

"Christina Hendricks: What Joan from start of ‘Mad Men’ would tell Joan at the end". Interview with Alan Sepinwall, uproxx.com. March 1, 2016.
If Mad Men had taken place in the '90s it would have been just as believable. But the fact is that was the perfect storm and with the fashion and the sets and the writing and the actors it just all made sense and it