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Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.

Christoph Niemann
Essence, Simplicity, Design
"The Story of My App" by Christoph Niemann, www.newyorker.com. March 18, 2013.
Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.