Authors:

When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.

Read Mercer Schuchardt, Chuck Palahniuk (2008). “You do not talk about Fight Club: I am Jack's completely unauthorized essay collection”, Benbella Books
When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.