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If you study the root causes of business disasters, over and over you'll find this predisposition toward endeavors that offer immediate gratification.

Clayton Christensen
Roots, Over You, Causes
Harvard Business Review, Michael D. Watkins, Clayton Christensen, Kenneth L. Kraemer (2015). “Harvard Business Review Leadership Library: The Executive Collection (12 Books)”, Harvard Business Review Press
If you study the root causes of business disasters, over and over you'll find this predisposition toward endeavors that offer immediate gratification.