Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.
Clayton Christensen (2013). “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”, p.8, Harvard Business Review Press
