The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them to have access to our service.
![The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them](http://cdn.quoteddaily.com/images/clive-beddoe/the-only-way-for-the-market-to-accept-this-reality-is-if-fares-are-advanced-slowly-and-cautiously-and-the.jpg)
The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them to have access to our service.