The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them to have access to our service.

The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them to have access to our service.