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In societies where coolness and being cool is a top priority, the religious replace the word 'religious' with 'spiritual' to make their faiths seem less extreme.

Criss Jami (2015). “Killosophy”, p.28, Criss Jami
In societies where coolness and being cool is a top priority, the religious replace the word 'religious' with 'spiritual' to make their faiths seem less extreme.