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Critics of Consequentialism have often assumed that hedonism (or preference-satisfaction) must be the theory of the good, that the deontic principle must be maximizing, and that the principle should be applied to individual acts. Indeed, this version is often called "classical utilitarianism" and attributed to Bentham and sometimes even to Mill. Rather than a "classical" view it is a recent construction foisted on to the tradition.

Source: www.3ammagazine.com
Critics of Consequentialism have often assumed that hedonism (or preference-satisfaction) must be the theory of the good, that the deontic principle must be maximizing, and that the principle should be applied to