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Sears is offering free $10 gift cards to the first few hundred shoppers. So that may have something to do with the early crowd.

Dan Jones
Offering, Cards, Crowds
"Black Friday shoppers turn out to get bargains". www.cnn.com. November 26, 2005.
Sears is offering free $10 gift cards to the first few hundred shoppers. So that may have something to do with the early crowd.