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  5. The idea that when you correct a fact, you erase that fact...

The idea that when you correct a fact, you erase that fact from people's memories is the reverse of the truth. When you correct a fact, what you do is you further lodge that fact into people's minds, and they remember the error.

David Brooks
Memories, Errors, Ideas
"Shields and Brooks on high stakes for debate moderators, a dead heat in the polls". "PBS NewsHour" with Judy Woodruff, www.pbs.org. September 9, 2016.
The idea that when you correct a fact, you erase that fact from people's memories is the reverse of the truth. When you correct a fact, what you do is you further lodge that fact into people's minds, and they remember