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Even Hitchcock liked to think of himself as a puppeteer who was manipulating the strings of his audience and making them jump. He liked to think he had that kind of control.

"Controversial visionary David Cronenberg sees technology, mankind, sexuality merging in 'eXistenZ'". Interview with Rob Blackwelder, splicedwire.com. April 14, 1999.
Even Hitchcock liked to think of himself as a puppeteer who was manipulating the strings of his audience and making them jump. He liked to think he had that kind of control.