Authors:

The rise of video on demand will make it possible for small movies to earn back costs via $9.95 24-hour rentals and for people in cities without independent cinemas to see the kind of movies they never have before. That's great - but on the other hand, that's TV.

"Critics' Roundtable: What Was the Cultural Event of 2012?". www.vulture.com. December 2, 2012.
The rise of video on demand will make it possible for small movies to earn back costs via $9.95 24-hour rentals and for people in cities without independent cinemas to see the kind of movies they never have before.