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  5. Never use jargon words like reconceptualize,...

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

David Ogilvy
Use, Jargon, Ass
David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books
Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.