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The key thing is to get that one splash - that one song or that one video for a song - that catches people's eyes. Because it's all digital content now.

Denis Leary
Song, Eye, Keys
"Sex & Drugs & Rock & Roll: Denis Leary on Season 2's Hamilton Parody". Interview with Matt Fowler, www.ign.com. June 29, 2016.
The key thing is to get that one splash - that one song or that one video for a song - that catches people's eyes. Because it's all digital content now.