There are cultures in which it is believed that a name contains all a persons mystical power. That a name should be known only to God and to the person who holds it and to very few privileged others. To pronounce such a name either ones own or someone else's is to invite jeopardy. This it seemed was such a name.
Diane Setterfield (2007). “The Thirteenth Tale: A Novel”, p.52, Simon and Schuster