The goal [is] not only to earn high returns at the top of the cycle but also to avoid giving them back at the bottom.
Duff McDonald (2009). “Last Man Standing: The Ascent of Jamie Dimon and JPMorgan Chase”, p.235, Simon and Schuster
![The goal [is] not only to earn high returns at the top of the cycle but also to avoid giving them back at the bottom.](http://cdn.quoteddaily.com/images/duff-mcdonald/the-goal-is-not-only-to-earn-high-returns-at-the-top-of-the-cycle-but-also-to-avoid-giving.jpg)