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There was no hope for any kind of big opportunity. I'm not saying it was hopeless. The big pay-off was to work as an artist and gain some shred of respect from your friends, who were also artists. But there was never any notion that you could make a living out of art. On the rare occasions you had a gallery show, and sold a little work, well, that was just gravy.

"Ed Ruscha: 'There's room for saying things in bright shiny colours'". Interview with Rachel Cooke, www.theguardian.com. Seotember 11, 2010.
There was no hope for any kind of big opportunity. I'm not saying it was hopeless. The big pay-off was to work as an artist and gain some shred of respect from your friends, who were also artists. But there was never