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It doesn't matter how good the movie is. What matters is what it takes during the opening weekend. It's slightly distressing sometimes but that's how it works.

Emma Thompson
Weekend, What Matters, Sometimes
"Emma Thompson and Tom Hanks Talk SAVING MR. BANKS, Bringing the Essence of Their Characters to the Screen, and How P.L. Travers Would Have Reacted". Interview with Christina Radish, collider.com. December 9, 2013.
It doesn't matter how good the movie is. What matters is what it takes during the opening weekend. It's slightly distressing sometimes but that's how it works.