Give people pride and they'll live on bread and water, bless their exploiters, and even die for them. Self-surrender is a transaction of barter: we surrender our sense of human dignity, our judgement, or moral and aesthetic sense for pride. If there is pride in being free, we are ready to die for liberty. If there is pride to be derived from an identification with a leader, we grovel in the dust before a Napoléon, Hitler or Stalin and are ready to die for him. If there is a distinction in suffering we search for martyrdom as for hidden treasure.