Authors:

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

"Interview: Eric Ries, Author Of The Lean Startup". Interview with Olivia Solon, www.wired.com. January 17, 2012.
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.