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What is the ideal audio atmosphere for creativity and it turns out it is not complete silence, and it is not a very loud atmosphere, it's something about 70 decibels.

Eric Weiner
Creativity, Silence, Atmosphere
"How your neighborhood coffee shop is brewing geniuses". Interview with Paul Solman, www.pbs.org. January 21, 2016.
What is the ideal audio atmosphere for creativity and it turns out it is not complete silence, and it is not a very loud atmosphere, it's something about 70 decibels.